Will Google’s New Search Options Affect Your SEO?

In case you haven’t noticed, Google recently unveiled a new design for its search results pages that gives users access to some new, interesting search options. The new design may not be immediately noticeable, but when you do a search from Google’s home page, you can now see a new, left-hand column on each results page.At the top of the column are the different Google search “engines” (like images, videos, news, etc.). The next section in the column has a link called “Show search tools”, which expands to display a variety of new Google tools for people to use when looking for information.The new search tools let users view results by criteria such as “time” (latest results, past 24 hours, etc.), “location” (nearby results), “related searches”, “sites with images”, etc., which may ultimately have a significant affect on your business’ search engine strategy. Why? Because with each new option a user selects, a different set of Google search results is displayed, based on the option that is selected.So now that there are multiple new Google search options, does this mean that businesses must consider which Google search option(s) they wish to rank for, then optimize specifically for that option? Maybe.The Importance of Real-Time SearchReal-time search was added to Google only a few months ago, and is the result of social sites like Facebook and Twitter becoming a major resource for users who wanted information that is minutes-old, not days, weeks, or months-old. Now that real-time search is even more accessible to users via the left-column options (e.g., blogs, news, discussions, “time” tools, etc.), social search has become even more important for businesses striving to rank well in Google.Social search is all about visibility, meaning you need to have a presence on the social networking sites and get people talking about and / or sharing your content. You need to get people involved with you in order to be relevant in real-time search, and real-time search has already been shown to be a real-big factor in getting to the top of Google rankings.Where Do You Want to Rank Today?If you want to increase quality traffic from Google, it makes sense to optimize your pages for coverage in the search option categories that matter most to your business. For instance, if you operate a storefront in your town, you may want to show up in the local search (and “nearby”) results. Or, if you’re offering a time-sensitive discount or have tied a promotion to an event, then you may want to be included in the “time” results for past 24 hours or past week.Know Your Audience!The key to ranking well in Google – regardless of the search option category being used – is to find the right keyword phrases to use in optimizing your site. Do some actual research, don’t just guess! If you don’t know how to research and find relevant keywords, then hire a professional to help you. You must know what people are actually typing into that search box, or your efforts will do little to drive targeted traffic to your site or deliver new customers and leads. The more you know about the keywords your target market uses to find products and services like yours, the more you will know exactly where you need to focus your efforts in Google.Hurry Up and WaitAlthough Google’s new search tools are a fairly new development, experts are already weighing in with their opinions on how (or if) these new search options will have an impact on a business’ SEO strategy. The early consensus seems to be that yes, the new options will have an effect to some degree, but it’s probably too soon to know to what extent.In the meantime, the best strategy is to keep your site updated with fresh, relevant content, create a strong presence on the social networking sites, build new inbound links, select targeted keyword phrases, and optimize your site using standard, white-hat practices that will help your web site be read and indexed by the search engine spiders. Then sit back and watch the results unfold over the next several months to see if the new Google search options indeed affect your SEO.

Branded Wayfinding for Cities

The word “brand” is an illusive term. Most people think a logo and a tagline constitutes a brand. This is a common misperception. A logo and a tag line are only the visual signatures of a brand. You will find several definitions for “brand” in the dictionary as both a noun and a verb. It’s believed that the word brand was derived from an Old English term, bærnan that means to burn. The word is commonly used to refer to mark something denoting ownership. The practice of branding can be traced back to 1300 BC in the form of potters’ marks on Chinese and Roman pottery. In the 1200s, English bakers and metal smiths were required to put their marks on their goods to insure honesty in measurement. As far back as 2000 BC, cattle and livestock were branded for proof of ownership. Ranchers still use red-hot irons to brand their marks into the hides of livestock. These same brands often appear over gateways as ranch identities.In the 1800s, consumer product companies like Proctor & Gamble began branding their products with package graphics and print advertising. During this time, advertising began to emerge as an profit center unto itself. Advertising specialists became strategic partners for companies who used marketing to sell their products and services. A company’s image (brand) was influenced by advertising, product packaging and the resulting public perception.By the late 1990s and the early 2000s, branding became a central focus for companies and their products. It also was a significant tool used by municipalities, institutions, organizations and individuals.The American Marketing Association defines a “brand” as a “name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.” Ideally, the development of a well-crafted brand will result in more visitors, economic growth and sustainable urban development.When asked to define brand, I give people the short version first. “Simply put, it’s the impression other people have of you regardless of your intention.” But there is more to it than that. In his book, Destination Branding for Small Cities, Bill Baker explains “a true brand is an organizing principal that will influence everything you do as a DMO (destination marketing organization) in order to orchestrate outstanding customer experiences.” If you are considering developing a brand for your community, or thinking about changing the one you have, I strongly recommend Bill’s book. You can purchase it through Amazon Books (amazon.com)For cities and tourist destinations, branding has become an effective tool used to attract visitors. It’s the process a community undergoes to develop an identity supported by a strategic campaign to deliver an intended message to a targeted audience for a desired response.Thousands of cities, towns and small communities throughout the world compete for the same slice of pie, specifically visitor dollars. In challenging economic times that slice begins to shrink. People travel less and spend less. Vacationers who regularly travel abroad continue to plan their vacations; it’s just that in order to save money, they choose to visit areas in their back yard.The question city tourism directors ask is how can we entice visitors to spend their dollars in our area? The answer lies in understanding why people go to other countries in the first place. The majority of travelers desire to go to where they can experience something unique. They want to see places that are different than their own hometowns.Despite the most aggressive branding attempts, the reality is that the resulting “brand” is ultimately defined by public perception alone. Many communities spend thousands of dollars on a brand that fails to deliver the desired results. A badly conceived or poorly communicated brand will only burn up marketing budgets and discourage stakeholders.When seeking the services of a branding expert, it’s unwise to bargain-shop for the cheapest consultant. Instead, look at the performance of their work. Talk to their former clients and judge them on the results, not the quantity or high profile of their projects. Your brand is one of the most important investments you will make to propel your marketing efforts. A well conceived brand by an experienced brand developer, delivered through effective modes of communication, would bring prosperity to your community. I used to tell my clients “If you brand it, they will come”. I’ve since changed that to “If you brand it right, they will come in greater numbers”.Getting visitors to come to your community is one thing. Keeping them there or giving them a reason to come back is another. When you market your brand it’s like making a promise. Once the promise is made, you have to keep your promise by delivering a memorable experience. This is where Branded Wayfinding comes in.With the proper combination of planning and design, a wayfinding system can be as beautiful as it is functional. It can enhance the character of an area by creating a memorable sense of place for visitors and the local community while improving circulation with strategically placed guide signs.Branded wayfinding combines the function of navigation with the aesthetics of theme-supportive graphics. If designed well, a branded wayfinding system will do two things. First, it will help your visitors navigate easily to key destinations within your community. Secondly, it will enhance a sense of place through brand-supportive graphics. Good navigation gets visitors to where you want them to spend their money. Providing visitors with a good experience will encourage them to stay longer and to keep coming back.Not so long ago, the word “wayfinding” didn’t exist, although the basic concept of “finding one’s way” using landmarks, maps and signs did. Eventually, businesses and community leaders realized that if they put signs up along roads they could steer more patrons their way. This preceded the notion of branding, a relatively new concept. The function of early wayfinding was purely navigational. Today, the development of a brand often follows the process of creating a wayfinding system. I’m of the opinion that branding should always come first. In order for a wayfinding system to support a brand and help establish an experience for visitors, a brand should be fully developed and ready for implementation before the first visual concept for wayfinding is explored. A brand is the nucleus around which all visual communications must revolve.Disney strategists, along with tourism and destination specialists, understand that visitors remember the feeling they get from their surroundings at a destination as much as the activity itself. This feeling comes from the architecture, landscaping and overall ambiance of the environment. Signs within that environment are highly visible elements and can influence the feeling of place if they are designed to support the brand or theme of their environment. That feeling can also be enhanced before their arrival with billboards and thematic road signs.If you have ever driven to Disney World, you understand that the experience starts well before you enter the front gate. For those of you that have never made the trip, picture a family traveling by car to the Magic Kingdom. They get their first glimpse of Disney World through billboards on the side of the road. (Billboards tell them they are on the right path but also generate anticipation of a great experience).As they get closer, the billboards become more frequent. By now, the kids have put down their iPods and are looking out the windows with their mouths open. A few miles away from the park, green highway signs start to display “Disney World 2 Miles Ahead”. (The State Department of Transportation will gladly place Tourist Oriented Directional signs on main routes to key destinations within their jurisdiction because of the economical benefit to the community).Even the parents are starting to get excited. Soon the glorious site of the Disney World gateway sign comes into view. Now the kids have become completely unglued. They have officially devolved into caged monkeys.As the family passes through the entrance (Primary gateway), they see brightly colored guide signs with large round mouse ears. (While these signs direct visitors to the many destinations within the park they also support the Disney brand and create a visual sense of place, enhancing visitor experience). Now the entire family is singing “It’s a Small World After all” and the car is bouncing up and down. They have arrived!

Pitfalls of Using Health Insurance For Mental Health Care

Because of the unfortunate stigma still attached to mental health conditions, people should think twice before using their health insurance to pay for visits to a mental health professional, such a marriage and family therapist, a psychologist or psychiatrist.If you do have health insurance coverage, your first reaction might be to think, “Well, if I’ve got insurance, why shouldn’t I use it? That’s what it’s there for.” And, most of the time, that’s true. I know I’m certainly grateful for my health insurance when I go to the doctor or dentist.But it gets more complicated when it comes to mental health care because of negative associations attached to psychological disorders. For example, people probably think differently about an individual who has a physical condition such as a thyroid disorder versus someone who has a psychological condition such as major depression.The reality is, if you want to get your insurance company to pay for your mental health care, the mental health care provider has to give you a serious psychological diagnosis or the insurance company won’t pay for the treatment.For instance, many insurance companies won’t pay for someone seeing a therapist for couples counseling or for “normal bereavement” following a loved one’s death. So your mental health care provider needs to find a serious diagnosis that legitimately describes your situation and that will be acceptable to your insurance company. But, once you have that diagnosis, the big issue becomes confidentiality.Here’s how that works. When you’re seeing a therapist and paying for it yourself, the information you discuss in session stays in the room for the most part. The therapist doesn’t share the information with anyone else, except when they’re required to report child abuse or elder abuse or a handful of other situations covered by law or their profession’s code of ethics. So the vast majority of the time, the information you share with your therapist stays just between the two of you, and you can feel completely free to share all the deep problems that brought you to the therapist’s office in the first place.However, your sessions won’t be so private any more if your insurance company is paying for all or part of your mental health care, because your diagnosis then becomes part of your health record and it’s no longer confidential. That could be detrimental to you in the future.For example, let’s say your therapist diagnoses you with major depressive disorder, which is a very common diagnosis. Think about how people view other people who are seriously depressed. They generally have certain expectations of how depressed people behave.So having that diagnosis in your health record could affect your ability to get a job in the future. It could be an issue in a child custody battle or other legal problems, especially since law enforcement agencies can access your insurance information at any time. A serious mental health diagnosis could cause problems if you tried to obtain other health insurance or life insurance in the future. Those are just a few examples of situations to think about.The other issue with using insurance benefits for mental health care is that the insurance company might place limitations on the number of sessions you can obtain or require that you get pre-approval from your primary care physician. Some insurance companies are very generous and allow weekly sessions until your problem is resolved, and they don’t interfere very much in the therapeutic process. But some companies place a limit on the number of sessions they’ll cover in a given year, and that frankly might not be enough to resolve some serious or longstanding problems.But, to me at least, those pragmatic challenges of trying to get your insurance company to provide adequate mental health coverage pale in comparison to the confidentiality issue I was talking about earlier. Confidentiality really is the Number One thing you should consider when you’re deciding whether you want to use your health insurance to cover mental health care.

Health Care Changes Beyond 2012 and What They Mean to You

There are some immediate changes in health care plans for 2012. As you might imagine, the changes won’t end next year. While the new plans roll out, there are other things you want to keep in mind for the future.Barring the gutting or repeal of Obamacare, we can look forward to more restrictions beginning in 2014. While there are some benefits to the Patient Affordability and Care Act, the down side skews the equation in favor of problems for business owners, difficult decisions for people without health care insurance and the self-employed.On the positive side, insurance companies cannot consider a person’s health status when insuring them. Kaching…that was the sound of your premiums going up to begin paying for coverage of more unhealthy people. Now, for the record, I am all in favor of insuring everyone, regardless of health status. None of us want our families to live without health care coverage. The financial consequences can be devastating for families if someone becomes very ill. But we need a better plan for paying for all this coverage than what we see today and in the near future. In two years almost everyone will be required to have some form of health insurance. In order to force this on people, health insurance “exchanges” will be created to accommodate the varying income levels of people. It is not entirely clear today how these exchanges will actually work to the benefit of the insureds or the insurance companies.One of the criticisms of Obamacare is that it is a thinly disguised plan to force everyone out of private insurance and choice into these exchanges, which will be managed by some federal agency. Trying to understand the deluge of verbiage on this topic is like trying to nail Jello to the wall. The truth is no one seems to know how this would really work. In the breach, we already see companies adhering to new law to be by offering coverage extensions to children up to age 26 who are living at home with their parents. This raises more problems for companies who are trying to peer into the crystal ball to see what they’ll be on the hook for in two years.Many companies admit they might just drop health insurance benefits for their employees. Rising costs, more liability, and confusing laws and rules, guarantee more owners will throw up their hands in disgust and opt out of the system. The owners are also looking at options that help them force more accountability and self-care on their employees. These options include Accountable-care organizations, reference-based pricing and defined contributions.Accountable-care organization reward health providers who cut expenses while maintaining good performance. These organizations can be physician owned, physician and insurance company owned, or some other combination. Reference-based pricing lets the company declare what it is willing to pay for services. Employees are then responsible for finding health care providers willing to work for the amount offered. This price shopping still allows employees to choose a higher-priced provider, but the employee must pay the difference in prices. Defined contributions means the company gives employees a set amount of money to purchase plans where they wish. Any difference in prices must be absorbed by the employee. These plans are available on an exchange, so employees will have more choices in this plan.All this presumes employees will see the benefit in these changes. Most people have gotten used to some form of HMO, PPO, or other network system with predictable premiums, co-pays, deductibles and so forth. This future is the wild west of health care and insurance exchanges. We will have to actually read the information from different companies, plans, and exchanges to decide where and how to best protect our families with health care. Unfortunately, most of us are ill-equipped to do this.We need more information and education in order to make this complicated plan work. Or, better yet, we could scrap the plan before it fully vests and find a better way to insure Americans that allows doctors to practice medicine and keeps us all honest. Can someone please invent a better mousetrap soon?Have a terrific day!Patricia

24 Hour Fitness Clubs – How They Serve Your Fitness Needs

With 300 Twenty Four Hour Fitness clubs throughout the nation there will be one close to you. A Twenty Four Hour Fitness Club offers just that. Twenty four hour access to a top of the range facility. No matter what time of the day or night you are free to exercise we are open for business.All that is available without the obligation of an annual contract. You can pay monthly. There is no need to sign up for a whole year at a Twenty Four Hour Fitness Club.We find this arrangement suits the busy lifestyle that many of us have today. Demanding work schedules and family commitments can all be fitted in to your fitness routine. No one needs feel that exercise is impossible for them.If you are out of town for a couple of weeks you are not wasting money at Twenty Four Hour Fitness. Twenty Four Hour Fitness even offers a baby sitting service.Yet you still have all the advantage of membership. The fully trained staff at Twenty Four Hour Fitness will create a fitness program tailor made to suit your needs.Your fitness program can help you to increase your fitness for a specific sport or prepare you for serious competition. This program is designed by athletes for athletes.The Performance Program offers a menu plan to help you get your diet right. At Twenty Four Hour Fitness we understand the importance of diet in achieving fitness. Your fitness programme includes resistance workouts and cardio vascular training. After the session there is metabolic rate test that will show you have far you have improved as a result of your efforts.This is a great program for any one who wants to get started straightaway but does not know much about fitness and nutrition. By following this program you will learn all you need to know about improving you fitness levels and achieving a healthy weight.You will be laying the basis for lifelong fitness.As you follow the Performance Program you will learn how nutrition influences your health. Correct intakes of vitamins and minerals are important to your fitness and general well being. At Twenty Four Hour Fitness you will discover how to create a better diet for yourself.As your diet improves and your fitness increases you develop a noticeably better quality of life and more positive outlook. Coming to Twenty Hour Fitness is about taking active control of your life and health.Whether you are an athlete who wants to improve your performance or someone who wants to lose weight and maintain your health Twenty Four Fitness clubs have something to offer.You can chose from a range of club options. You might like the active club which offers group exercise in addition to free weights and cardio machines. This can be a good option for those who need to shed the pounds. Exercise in a group can be very motivating. This is an ideal option if you have a busy life and are short of time.Alternatively you might prefer the sport club which offers basketball as well as heated pools and a whirlpool. The super-sport club offers the same amenities as the sport club plus a sauna, massage and steam room. These facilities are excellent if you are an athlete who is engaged in intense workouts and need to protect your body against injuries. They are also ideal for those recovering from injuries who need to rehabilitate their bodies.Then there is the ultra-sport club which offers all the amenities in the active, sport and super sport club with the addition of a day spa, racquetball courts and an executive locker room. This is the de luxe option for those who are really serious about their fitness and health.

S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

S&P 500 Biotech Giant Vertex Leads 5 Stocks Showing Strength

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

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While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

CRISPR Stocks: Will Concerns Over Risk Inhibit Gene-Editing Cures?

Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

How Millett Grew Steel Dynamics From A Three Employee Business

STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.

Shoe Repairs And Several Other Things When I Was 7

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.

US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.